Re-defining the strength and passion chemical engineer by education and an ex-employee of petrochemical and simulation firms established Pelli poola jada in 2012. This entrepreneurship journey of Ms. Kalpana Rajesh, founder of Pellipoolajada is no less than a story of perseverance and grit. Started as a small thought notion to establish a business that will impart financial independence, Ms. Kalpana has successfully created a platform that has not only helped women from various parts of the country to become financially independent but also has influenced the concept of embracing the traditions with Pellipoolajada.shop

As every business needs a platform for growth and a platform to reach the right audience, Ms. Kalpana Rajesh has thoughtfully made social media platforms the stage to reach the audience and empower women across the globe. This dates back to the time when Facebook and Instagram were considered mainly as a social engagement platforms. Ms. Kalpana Rajesh had a transformative thought of utilizing these platforms as marketing tools by posting the poolajadas and wedding accessories every day on the social media handles of Pellipoolajadashop

With the Pellipoolajada reaching the right audience and as people were instantly drawn towards elegant poolajadas, Pellipoolajada was able to expand its horizons all across the country and globe with 78 branches in South India and 3 branches in the USA. With this expansion, Ms. Kalpana Rajesh has also reinvented the catalogue of products at Pellipoolajada to include fresh flower jewellery, real flower garlands, floral kobbari bondam designs and many more. Thereby, creating an online platform that is a one-stop destination for all wedding accessories.

The expansion of Pellipoolajada across the boundaries has empowered women with financial independence and has also given them a platform to nurture their art and creativity. Pellipoolajada has also been featured in many news articles like Eenadu, Sakshi, Andhra Jyothi etc., and has also been featured in feature films.

Also, carrying the ideals of eco-consciousness in heart and soul, Ms. Kalpana Rajesh wanted to bring a change in the backdrop decors and reduce the use of plastic/thermocol in the decors. Thus, this paved the way for the establishment of DecorbyKrishna in 2019 by Ms. Kalpana Rajesh. Hence, adding a new feather to the cap by venturing into decors, this idea of integrating the concept of eco-friendliness and sustainability into decors by Ms. Kalpana Rajesh, founder of DecorbyKrishna & Pelli poola jada was welcomed with open arms by our esteemed clientele. Today at DBK we have over 32 branches in South India and 22 branches in overseas including the USA, Canada& Australia. 

Ms. Kalpana Rajesh, founder of Pelli Poola Jada & DecorbyKrishna takes pride in bringing you all high-quality wedding accessories from the past 12 years and eco-friendly decors from the past 5 years. It is a promise to continue to keep the quality intact and be on par with sustainability while still being able to follow up with the new trends! Contact us today to learn more about us and our products at Pelli Poola Jada & DecorbyKrishna!